Clients · Brand identity
Poured with Passion — Branding
An identity I began with Midjourney at an entrepreneur offsite in 2023, then refreshed to elevate the recognizable branding the business had grown around.
It started at an entrepreneur offsite in 2023
I organize offsites semi-regularly with like-minded entrepreneurs. During one of those gatherings in 2023, I created the original Poured with Passion logo using Midjourney.
That logo became an integral, recognizable part of the business. When it came time to refresh the branding, that recognition was something to carry forward. The refreshed logo built on and elevated the identity people already knew.
Keep the character. Build out the identity.
The original mark already had recognizable ingredients: a red concrete mixer, three crosses, and a red, white, and blue drum. The branding work retained those elements and developed them into a fuller identity, with a framed emblem, dimensional lettering, and a contrasting script treatment for “with Passion.”
It gave the business a more complete visual presentation while keeping a connection to the original. The concrete texture and substantial lettering reinforce the material and craft behind the work.
One engagement, two kinds of work
The rebrand and website were developed as one Strategrow engagement. This case study focuses on the identity; the companion project covers the website, estimate experience, local search structure, and ongoing site work.